Why should a business join your chamber vs. the one in the next town?
Every chamber needs to answer that question not only for its existing members but for its potential members.
We are all fighting for the same membership dollars from these businesses.
That’s why it’s important to stand above the crowd. As stated in the title of this post, what’s your competitive edge?
- Have you identified your competitive edge?
- Why are your members joining?
- Advocacy? Networking? Community involvement?
- Something else?
People want to be affiliated with success or a winner. Is your chamber successful? Are you communicating your successes in the community?
You know the old saying. “It’s not bragging if it’s true.”
For a previous blog post on telling your story go HERE.
