Are you engaging members and prospective members to raise your retention and recruitment efforts?
Social media is really the new “Wild West.”
Anybody can create an audience around your issues or community. Don't let that happen. You need to fill that space.
I’ve made the assumption that you have already captured that space. Are you measuring your program of work in that space?
That’s the question!
How are you measuring success? Number of visitors, number of responses to your content, the depth of the discussion, or, is it the amount of money generated for your organization?
Only you can decide what criteria you want to use to measure success.
I only want you to measure your efforts in the social media space.
Metrics are a good thing, use whatever tools are out on the web that gives you a sense of your actions.
For a free guide on to how to engage your members through social media from memberclicks go HERE.