Membership Marketing Plans

What is the goal of your membership marketing plan?

As we all know, our organizations provide benefits and services to our members, such as networking, advocacy, education, and promotion.

Your goal with your membership marketing plan should be to increase your membership base and retention rate by implementing effective marketing strategies that address the needs and interests of your target audience.

Our target audience consists of small and medium-sized businesses in various industries and sectors, as well as professionals and entrepreneurs who seek to grow their businesses and careers.

Your primary products are your membership packages, which offer different levels of benefits and access to the Chamber’s resources and events.

As you’re creating your annual marketing plan, are you focusing on the market trends and opportunities in your community?  You may want to consider the following in serving your members and prospective members:
  • The demand for business support and guidance in the post-pandemic economy.
  • The increased use of digital and social media platforms for business communication and promotion.
  • The need for local and regional collaboration and advocacy among businesses and stakeholders.
  • The desire for personal and professional development and learning opportunities.

In addition, does your membership marketing plan include the following objectives:
  • To increase the awareness and visibility of the Chamber and its benefits among potential and existing members, using various marketing venues, such as the Chamber’s website, social media, community events, and print advertising.
  • To create and deliver value-added content and programs that showcase the Chamber’s expertise and thought leadership, such as webinars, podcasts, newsletters, blogs, and workshops.
  • To engage and nurture relationships with potential and existing members, using personalized and segmented communication and outreach, such as email marketing, surveys, testimonials, and referrals.
  • To incentivize and reward membership acquisition and retention, using discounts, promotions, loyalty programs, and recognition awards.

And make sure to measure your membership marketing plan goals:
  • To increase the membership base by X percent in the next year, resulting in an additional revenue stream of $X.
  • To increase the membership retention rate by X% in the next year, resulting in a reduced attrition rate of X%.
  • To increase member satisfaction and value rate by X%.

Your membership marketing plan should be a comprehensive and strategic approach to achieving your membership goals and enhancing your reputation (think Your Brand – for two previous blog post on branding go HERE and HERE) and value proposition in the market.

Your plan should also be aligned with your mission, vision, and values, and reflects your commitment to serving your members and the community.
For a great resource on membership marketing visit Marketing General HERE