3 Keys to Recruiting Sponsors for Your Event

WIIFT (what's in it for them)?

What is their ROI (return on investment)?

What kind of exposure are you giving your sponsors?

What kind of exposure are they getting from the media that is worth so much more than attending that one event they may attend?

Position your sponsors as partners that are supporting the Chamber, which in turn, supports the community as a whole and that's something everyone can get behind?

Not just at that one event but as a partner for the whole year.

Build relationships, show that you're working together to build a stronger community that benefits everyone (i.e., small business members, customers and the community at large).

For more information on sponsors from the American Society of Associations Executives (ASAE) go HERE.