3 Tips To Increase Member Engagement

There's a lot of discussion on the blogosphere on member engagement and how that affects your retention rate.

In fact, I wrote a previous blog post (HERE) that goes into detail with that very subject.

In this post, I want to talk about engaging your members in your program of work.

As you may know, I personally believe chambers should mainly be in the business of advocacy and helping your members run a better business.

Use these 3 simple tips 1) Ask; 2) Follow-up; and 3) Give credit.

Ask - the first step in getting your members engaged is to ask them.  It's important that you have a specific task for them with clear expectations on what it is you want them to do.

Follow-up - now that you've asked them to do a specific task on behalf of the chamber it's important to give them feedback on how they are doing. Communication is key for both parties to be winners.

Give credit - make sure you give credit where credit is due.  Publish in your communication vehicles what your members (by name) are doing on behalf of the organization and thank them.

If you keep to these 3 simple tips you will get more buy-in from your membership at large and the more buy-in you get the higher retention rate you'll get at the end of the year.

That's a win/win for all involved.