In fact, I wrote a previous blog post (HERE) that goes into detail with that very subject.
In this post, I want to
talk about engaging your members in your program of work.
As you may know, I personally believe chambers should mainly be in the business of advocacy and helping your members run a better business.
Use these 3 simple tips 1) Ask; 2) Follow-up; and 3) Give credit.
As you may know, I personally believe chambers should mainly be in the business of advocacy and helping your members run a better business.
Use these 3 simple tips 1) Ask; 2) Follow-up; and 3) Give credit.
Ask - the first step in
getting your members engaged is to ask them. It's important that you have
a specific task for them with clear expectations on what it is you want them to
do.
Follow-up - now that
you've asked them to do a specific task on behalf of the chamber it's important
to give them feedback on how they are doing. Communication is key for
both parties to be winners.
Give credit - make sure
you give credit where credit is due. Publish in your communication
vehicles what your members (by name) are doing on behalf of the organization
and thank them.
If you keep to these
3 simple tips you will get more buy-in from your membership at large and the
more buy-in you get the higher retention rate you'll get at the
end of the year.
That's a win/win for all
involved.
