Engaging New Members

We all know that first year members don’t renew at the same level as our base members.
 
Why is that? Engagement.
 
In some chambers, that can be a difference of up to 40% (i.e., base member’s retention rate of 85% and first year member’s retention rate of 45%).
 
What are you doing to engage that first year member?
 
If you don’t have a formal plan, now is the time to create one. At a minimum, the following should be considered in any first year member engagement plan:
 
  • Welcome letter and membership kit;
  • Follow-up phone call 90 days into the membership;
  • Sign-up for something on your website; and
  • Get them to a chamber event.
 
It’s a fact - an engaged member is a retained member.
 
Create that first year member engagement plan today!