Engaging New Members
We all know that first year members don’t renew at the same level as our base members.
Why is that? Engagement.
In some chambers, that can be a difference of up to 40% (i.e., base member’s retention rate of 85% and first year member’s retention rate of 45%).
What are you doing to engage that first year member?
If you don’t have a formal plan, now is the time to create one. At a minimum, the following should be considered in any first year member engagement plan:
Welcome letter and membership kit;
Follow-up phone call 90 days into the membership;
Sign-up for something on your website; and
Get them to a chamber event.
It’s a fact - an engaged member is a retained member.
Create that first year member engagement plan today!
Raymond P. Towle, IOM, CAE
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