I
can't emphasize enough the importance of having a great communications team on your staff.
A consistent message on the activities of your chamber is critical to position you as the leader in the community.
A consistent message on the activities of your chamber is critical to position you as the leader in the community.
You've
all heard the phrase: "if a tree falls in the woods and no one hears it, does it
make a noise?"
Well,
the same is true for your chamber. If you're not promoting what you're doing on
behalf of your members they will not, nor will the community, have any idea the
role your chamber is playing in the success of the community.
Remember,
if it's true, it's not bragging!
Focus
on what your chamber stands for (advocacy, economic development, community) and
communicate that to your members and non-members alike through all of your
communication vehicles.
Or
as Tony Rubleski would say, use the COPE method – “create once publish
everywhere!”
If
that's not enough, how about Bill Graham's comment at a recent educational
session I attended:
"Communication
is not an activity, it's a result." It's about "what I
leave in your head."
Everyone
wants to be associated with a winner! There are 7,000 chambers out there.
Don't you want to stand above the rest?
Communicate.
Communicate. Communicate.
Communicate
the winning programs of your chamber and how you're serving your members better
than anyone else.
Something to think/talk about!
Something to think/talk about!
