Innovate or Die

There has been much said about this subject.  I've been in the room when chamber executives talk about how the sky is falling.

Let me be the first to tell you a little secret, the sky is not falling!

We have more opportunities today then we've ever had with the advances of technology and how that has only made our jobs easier, not harder.  We can communicate faster and cheaper with our members than ever before.

At the end of the day, we're in the relationship business.

Innovate really means deliver what your members want and that can and will change from time to time.  Are you doing an annual needs assessment survey?  If not you should.

More on that can be found HERE.

If you're like me, I've been around long enough to know that some new shiny item is really nothing more than what we did in the past under a different name.

Yes, technology has changed the way we do business.  But having said that, don't we all want to have personal relationships with the people we do business with?

I know I do!

Think about your day-to-day life.  We all like to do business with people we know/trust and that’s always been the Chamber industry's strong suit.  We are in the business of connecting people.

Again, don't buy into the "sky is falling" commentary from some in our industry.

Get out there and make a difference for your members!