Lapsed Membership Mailings

What's your strategy?

Do you conduct an annual lapsed member mailing?  Or do you conduct it twice a year?

Lapsed mailing campaigns can be very effective.

The key is to make sure your data is up-to-date.  In our business people are moving around and changing their contact information on a regular basis.

Clean your data, and send that lapsed mailing out today.  You'd be surprised what your results might be.

I've been managing membership campaigns for over 15 years now and it is a part of my direct mail strategy.  And by the way, it has always generated money and members.

I've done the mailings in two ways:

  • Invoice only; or
  • Invoice with a cover letter talking about the latest activities of the organization that they may have missed.

At the end of the day, you want the invoice to get in the hands of the finance department, since they pay the bills.

In my experience, I've noticed that if you just send the invoice, it gets forwarded to the finance department and you'll get a quicker response then with a cover letter.

What's important is that you do one or the other.

Get started today with that lapsed membership mailing.  Find out which method works best for your chamber!

For resources on membership marketing go to Marketing General, Inc. HERE.