Do you
conduct an annual lapsed member mailing? Or do you conduct it twice a year?
Lapsed mailing campaigns can be very effective.
Lapsed mailing campaigns can be very effective.
The key
is to make sure your data is up-to-date.
In our business people are moving around and changing their contact
information on a regular basis.
Clean
your data, and send that lapsed mailing out today. You'd be surprised what your results might be.
I've
been managing membership campaigns for over 15 years now and it is a part
of my direct mail strategy. And by the way,
it has always generated money and members.
I've
done the mailings in two ways:
- Invoice only; or
- Invoice with a cover letter talking about the latest activities of the organization that they may have missed.
At the
end of the day, you want the invoice to get in the hands of the finance
department, since they pay the bills.
In my
experience, I've noticed that if you just send the invoice, it gets forwarded
to the finance department and you'll get a quicker response then with a cover
letter.
What's
important is that you do one or the other.
Get
started today with that lapsed membership mailing. Find out which method works best for your chamber!
For resources on membership marketing go to Marketing General, Inc. HERE.
For resources on membership marketing go to Marketing General, Inc. HERE.
