He started with the comment, "open rates – is the key."
But things have changed since Apple changed the way they track open emails. Open rates have been inflated by 40% by the new tracking that took effect May 1, 2022.
Content in the subject line – it’s what’s going to get your email opened. Some words or things to use/do to make that happen:
Content in the subject line – it’s what’s going to get your email opened. Some words or things to use/do to make that happen:
- FREE
- Use brackets [ ]
- Capitalization
- Emoji’s, (emoji’s are boosting open rates) – sense of urgency with emoji’s – think about starting your subject line with an emoji.
- Have you thought about using …at the end of your subject line?
- Using the word "Offer" in the subject line.
- 101 in the subject – membership 101, etc.
- Tips on …. Have your subject line be a question?
- The use of fear, i.e. Don’t miss out on …
- Put title of recipient in the subject line – for marketers, chamber staff.
All of the above suggestions are key to put in the first half of your subject line. At the end of the day, you are not sending out enough email. It’s all about engagement!
He went on to mention three top suggestions to get your email opened:
- Free guide or free report
- List/checklist
- On-Demand vs Watch Now
His final rapid fire comments:
- Repetition is good – 3 days in a row vs 2 days will raise your open rates.
- Monday is still the best day to send your emails.
- Benefit vs commitment (click for benefits vs download)
- Logos should go to your offer page not your home page.
Good luck in your email marketing campaigns!
