I recently attended a great webinar by Melissa Harrison, Allee Creative, LLC that I wanted to share on this blog concerning winning the content game.
If you’re responsible for delivering content for your chamber, you’ll definitely want to access the slide deck for templates and examples of her discussion.
The following comments are based on my notes and I want to focus on three of the five areas of her presentation, creating one sheets, content calendar’s and third-party resources.
Create a calendar for each month to track holidays, etc., speaking engagements, blog posts going live or other campaigns and industry topics for the month. In addition, source future ideas from staff for future content (think of it as a call for content).
Her slide deck has an example of an actual One Sheet of a fictional entity. Create One Sheets for all 12 months of the year and add as needed throughout the year.
Content Calendar Templates
This is where you actually plan each action on a schedule. I’ve always said it’s important to be consistent in your schedules for posting content in your different platforms where you’re posting your content for your members.
Again, the slide deck has templates for content calendars for your blog, email marketing and social media actions. These templates go into great detail on tracking your content and actions depending on the channel you’re in (Facebook, Twitter, Instagram, etc). Great examples!
While she talked about many resources (which are included on the slide deck), I wanted to focus on three she mentioned, since they’re free. I love free!
She said Pexel and Pixaby are two sites you can go to for free photos for your website. She also mentioned Canva as a great tool for creating images to showcase you content.
You can access her slide deck HERE.
Good luck in winning the content game!