5 Must-Have Collateral Pieces in Your New Member Kits

We all know first impressions mean a lot!

Based on that premise, what are you doing with your new member kit, which will be the first impression your new member gets of your organization?

Is it professional?  Is it delivered in a timely fashion?

You should be able to answer yes to those two questions above and here are my list of 5 must-have collaterals in your new kit 1) Welcome Letter; 2) Membership Card 3) Decal or plaque; 4) Features of Membership; and 5) List of Upcoming Events.

Welcome Letter - this should come from your CEO.  Keep it short and sweet, thank them for joining, tell them what the chambers been working on, and tee-up what else is in the new member kit.

Membership Card - ideally this is attached to the letter (hint it will allow you to do a mail merge) and the end product is professional.  Make sure their member number is on the card and you instruct them to put it in their wallet.

Decal or Plaque - I think you know this one!  Ask them to prominently place their membership decal or plaque where others in the community can see it - the businesses front window or by the cash register.

Features of Membership - explain the features of membership and the benefit they will get from those features (i.e., educational program is the feature and the knowledge gained from that educational program is the benefit).

List of Upcoming Events - create a list of programs that are scheduled for the next quarter.  Put it in a form that they can post to a bulletin board or maybe put on their refrigerator that will be a constant reminder of your organizations upcoming events.

Get started on upgrading your new member kit today!