Based on that premise,
what are you doing with your new member kit, which will be the first impression
your new member gets of your organization?
Is it professional?
Is it delivered in a timely fashion?
You should be able to
answer yes to those two questions above and here are my list of 5 must-have
collaterals in your new kit 1) Welcome Letter; 2) Membership Card
3) Decal or plaque; 4) Features of Membership; and 5) List of
Upcoming Events.
Welcome Letter - this
should come from your CEO. Keep it short and sweet, thank them for
joining, tell them what the chambers been working on, and tee-up what else is
in the new member kit.
Membership Card - ideally
this is attached to the letter (hint it will allow you to do a mail merge) and
the end product is professional. Make sure their member number is on the
card and you instruct them to put it in their wallet.
Decal or Plaque - I think
you know this one! Ask them to prominently place their membership decal
or plaque where others in the community can see it - the businesses front
window or by the cash register.
Features of Membership -
explain the features of membership and the benefit they will get from those
features (i.e., educational program is the feature and the knowledge gained
from that educational program is the benefit).
List of Upcoming Events -
create a list of programs that are scheduled for the next quarter. Put it in a form that they can post to a bulletin board or maybe put on their
refrigerator that will be a constant reminder of your organizations upcoming
events.
Get started on upgrading your new member kit today!
Get started on upgrading your new member kit today!
