Not a problem!
I
suggest if you focus on the following 3 tips you'll be well on your way to
creating great content for your members and community.
1.
Strategy
2.
Discipline
3.
Adaptability
Strategy
Ask.
Listen. Plan. Don't jump without asking your members what
they want, listen to their comments and plan accordingly.
Discipline
Stick
to your strategy and don't get caught up in chasing the next big gadget or new
platform. Think members. You don't want them having to learn a new
way of communicating with you (platform) since most people don't like change.
Adaptability
It's
imperative that you continue to review your strategy and be able to change as
needed. Let's face it, in the online space it seems like things are
changing every other week or month. Don't chase the beast!
Now
once you've thought about the above 3 tips it's now time to spend the next 6-12
months in executing your plan and then take a step back and measure your
efforts.
There
are many measuring tools out there but many chambers are using Google Analytics
and for good reason.
It's
free and a very robust tool that will tell you much about your efforts over a
period of time you choose to measure. The new dashboard is very user
friendly and you can find more info on the program at this BLOG.
The
only mistake you can make in creating an online content plan is to do nothing.
Get
started today in creating great content for your members!
