What's The Chamber's Role in the Community?

Have you had this discussion with your board lately?

It's a great place to start the next time you conduct that strategic planning session.

I'm not here to tell you what that role is, your members should decide.

There are studies out there that could help you decide or give you some direction on what areas to focus on.

In a recent study by the Western Association of Chamber Executives (WACE) they identified the following four areas based on their 2012 study of 15 western states.

  • Advocacy
  • Economic Development
  • Networking
  • Community

I am a firm believer that you can't be all things to all people.  So don't try and do it, you're just setting yourself up for failure.  Just from life's experiences you know you can't make all people happy all the time.

In fact I wrote about it HERE before.

Focus on what your members want from their chamber and be the best at it!