Think about that!
How many times have you gone to a restaurant at the recommendation of a friend that you've never heard of before their recommendation?
How many times have you gone to a restaurant at the recommendation of a friend that you've never heard of before their recommendation?
In the old days we called those members "blue birds." They just flew in, paid their dues and became members.
Don't take this concept too lightly. It could be one of your most effective ways
of recruiting new members.
In a previous position, I was responsible for
membership at a major professional society, one half of all our new members each year were from member referrals, or what we called our member-get-a-member campaign.
And yes, we had a robust member-get-a-member
campaign. You should think about having one too!
That's right, it's just another name for word of
mouth marketing. Get your members to spread the word!
For more information on word of mouth marketing go HERE. For two case studies written by Matt Knight go HERE.
And for Wikipedia's take on word of mouth marketing go HERE.
