Rules of Engagement

An engaged member is a retained member!

You know the deal -- recruitment, engagement and retention, are the keys to an overall effective membership plan.

Do you have a formal engagement program for new members?

Does it include:

  • A welcome letter w/benefits sheet.
  • Do you call them 90 days into their membership thanking them for joining and asking some key questions:

    1. Have you visited our website?
    2. Have you attended a chamber event?
    3. Have you signed up for our grassroots network?

  • In this call, it’s important to close w/thanking them for being a member.

While these simple suggestions may seem elementary, they can go a long way in improving your retention rates.

Remember, we all know it’s cheaper to retain a member than to recruit a new member.

Something to think about!