You know the deal -- recruitment, engagement and retention, are the keys to an overall effective membership plan.
Do you have a formal engagement program for new
members?
Does it include:
Does it include:
- A welcome letter w/benefits sheet.
- Do you
call them 90 days into their membership thanking them for joining and
asking some key questions:
- Have you visited our website?
- Have you attended a chamber event?
- Have you signed up for our grassroots network?
- In this
call, it’s important to close w/thanking them for being a member.
While these simple suggestions may seem elementary, they can
go a long way in improving your retention rates.
Remember, we all know it’s cheaper to retain a member than
to recruit a new member.
Something to think about!
