It’s not just a phrase. There’s a dedicated association to the field.
We’ve all done the membership survey that asks the question – how did you hear about us? Usually the number one answer is a friend or colleague.
That’s word of mouth marketing at its core.
We typically use the term member-get-a-member campaign in our vernacular. We do it because it’s very effective.
I strongly encourage your marketing staff to learn more about the techniques of word of mouth marketing if they haven’t already done so.
When you think about it, isn’t that what social media is all about? It’s just using the Internet instead of literally talking to someone face-to-face.
In today’s times we need to use all available resources and tactics in recruiting new members.
For more information on the Word of Mouth Marketing Association go HERE.